For those of you who’ve not heard of it, The Technorati State of the Blogosphere yearly report is possibly one of the most credible sources of information for bloggers, and about bloggers. Technorati was one of the first sources of social authority measurement and it was way ahead of Klout, Grader and PeerIndex. It has done one thing and one thing very well which is track the blogging phenomenon, so while it’s now looking a bit ‘old’ as a platform in social media terms, it’s got a huge and loyal following, and blogs are still really where the good content from influencers sits.
I found The State of the Blogosphere really useful when I first read it a few years ago and typical of social media back in the good old days; it’s free, shareable and full of golden nuggets of useful information.
I’ve been a contributor to the survey too and each year my circumstances have changed, as I’m sure have yours. So if you aren’t signed up but want to be a part of it, you can do so here at this link.
The more bloggers who take part, obviously means a better piece of research at the end of it. The full study will be published on technorati.com on Monday, November 7 2011. I think we’ll see quite a few changes this year, especially around use of other social media, SEO and paid content. I also think there will still be a hard core of hobby bloggers who do it for the love of it and to get their voices heard. I’m keen to learn why people blog as well. Some of the questions in the survey are quite leading but it was very well thought out, it does take about 20 minutes to fill it out but still, I think it’s very much worth the effort.
On Friday November 4, Technorati Media CEO Shani Higgins will unveil the findings live, exclusively at BlogWorld & New Media Expo in Los Angeles, the world’s largest blogging & Social Media Conference attended by 3,000 or so bloggers, Nov. 3-5, 2011.
I’m emptying all my piggy banks to see if I can afford the flight…