Well at least one part of it does, this is The Westminster Hub on Haymarket. I’ve just been in the McKinsey session. Always a brave move to do an event on a Monday morning and the sound was awful, my view of the speakers was obscured by a latecomer (and a rather large one at that) who set next to me and leant forward for the 90 minute session. Multiple phones rang, people tapped their feet and clicked their ballpoint pens; annoying little gestures and intrusions you may think, but these are all the hallmarks of people in social media of course.
I have to admit to tweeting, checking emails and embarrassingly reading an update from eBay on something I’m selling…but I still managed to keep a watchful ear in.
Speakers from Freshfields, Nokia and Salesforce talked about social media for enterprise and verticals. I don’t think anything particularly new was said but what was interesting is the discussion is now about enterprise, or rather the corporate world and how it can transform using social locally and globally. It’s a far cry from the early dayside of social when all the events where full of colourful characters and start ups. This session was full of suits; I suppose you can’t expect anything less from McKinsey…
Now let’s see how the rest of the week pans out