Brace yourselves, it’s literally going to be a bump-er year for the bumparazzi (that’s the long-lens-loving photographers who get rich off selling ‘is she/isn’t she’ celebrity photos if you couldn’t get past the puns).
So while the media pedals nonsense stories – Jennifer Aniston, according to the number of tabloid reports I’ve seen, should have a clan twice as large as the Jolie-Pitts – we can’t ignore that we have three ‘mega brand’ babies due this year courtesy of Kate Middleton, Kim Kardashian and Jessica Simpson, and of course their husbands and partners. While they say Motherhood is the great leveller, it’s hard to imagine these three women ever being friends and I doubt this lot will ever be bonding over stories of cracked nipples, sleepless nights and exchanging tips on how to lose the baby belly.
The baby industry is already going into overdrive when it comes to marketing; so we can expect a
nappy rash of PR-led features on anything from Royal/celebrity changing bags, post pregnancy fitness work outs and diets and of course the pre and post bump fashion, and not just for Mum but matching outfits for ‘baby’ too.
But it definitely won’t end there; 2013 will definitely be a big year for anything that can be spun or attached to the arrival of one or more of these children. I’m sure since Kate Middleton has resorted to morning sickness cures, there’s been a run on lavender biscuits. But it won’t end there.
London is promoting the capital as a babymoon destination this year; I’m not sure where that leaves the rest of us bump-free lot, but let’s hope at the very least the commuting public take a stand when they spot someone wearing a Baby on Board badge.
In truth, it’s going to be hard to beat the London 2012 fervour, and we are left with no halo effect for tourism in the year after the Olympics. Past trends in other host cities show that travellers tend to stay away the year after the games and wait for things to settle. So maybe it’s time for us to embrace these bumpy times and hope with all the added marketing, and possibly a new baby boom as a result, there could actually be a way out of this awful recession.
And on a lighter note, clothing company Vertbaudet has put together this brilliant interactive fashion guide for pregnancy, for those of you who don’t want to end up wearing shapeless sack cloths. Have a play…